August can be a busy month for the rental market, but not every landlord sees the same level of interest. Some properties attract enquiries quickly, while others take longer to let. The difference often comes down to location, price and what tenants need from their next home. For landlords, understanding what professional tenants look for can help reduce empty periods and attract people who want to stay longer.
Related: How to retain good tenants in the modern rental landscape
Why August matters for landlords
August is often a time when working professionals prepare for changes in their lives. Some are starting new jobs, moving to another area or looking for a home closer to work. Others want to settle before autumn. This can create opportunities for landlords, especially in places with good transport links, local employers and useful amenities. However, demand is not the same everywhere. A property close to a railway station may attract more interest than a similar home further away. Local rental prices also play a big part.
What professional tenants look for
Professional tenants often want a home that makes everyday life easier. A good location matters, but so do the property’s condition and running costs.
Easy travel to work
Homes near railway stations, bus routes and main roads can appeal to people who travel to work regularly. Even tenants who work from home may want easy access to nearby towns and cities.
Space to work from home
Some professionals look for an extra bedroom or a quiet corner where they can work. Good broadband and enough space for a desk can make a property more attractive.
Affordable monthly costs
Rent is only part of a tenant’s budget. Energy bills, council tax and travel costs also matter. A well-insulated home with efficient heating may appeal to tenants who want to keep their monthly spending manageable.
A home that’s ready to move into
Clean rooms, working appliances and well-maintained kitchens and bathrooms can make a strong first impression. Tenants are more likely to consider a property when they can see that it has been properly looked after.
Related: Why professional letting support matters in the era of the Renters’ Rights Act
How landlords can attract professional tenants
A few practical changes can help your rental property appeal to more people. You do not always need to spend money on major improvements. Sometimes, better photographs and clearer property details can make a difference.
- Set a fair rent: Compare your property with similar homes nearby before deciding on the asking price.
- Use clear photographs: Show every room, including any outdoor space or useful storage.
- Highlight local benefits: Mention nearby stations, shops, employers and transport routes.
- Keep the property in good condition: Fix even small problems before arranging viewings.
- Provide useful information: Make details about broadband, parking and energy efficiency easy to find.
Why the right rental price matters
A higher asking rent does not always mean a better return. If a property stays empty because the price is too high, the landlord may lose more money than they would have earned from the extra rent. Setting a realistic price from the beginning can help attract suitable applicants and reduce the risk of a long empty period. A local rental valuation can help landlords understand what similar properties are achieving and choose a sensible asking rent.
Related: PRS Ombudsman: what it means for landlords and how to prepare
What landlords should know about tenancy rules
Since 1 May 2026, most private rented tenancies in England have been assured periodic tenancies under the Renters’ Rights Act. This means they continue from one rent period to the next instead of having a fixed end date. Landlords must also follow rules on advertising, tenant selection and rent increases. For example, rental bidding is banned, so landlords cannot ask for or accept offers above the advertised rent. These changes make it important to understand your responsibilities before advertising a property or agreeing to a tenancy.
How Parkers can help landlords
Finding a tenant is only one part of letting a property. Setting the right rent, arranging viewings, checking applicants and looking after the home all take time. At Parkers, our local lettings teams understand their areas and can help landlords make informed decisions about their rental properties. If you want to know what your property could achieve or need help managing your next tenancy, contact your local Parkers team for a rental valuation and expert lettings advice.
