If you’re planning to sell your home, understanding estate agent charges is an essential part of budgeting for your move. Estate agent fees for selling a house can vary significantly between agents, and knowing what influences these costs helps you make an informed choice that’s right for your situation.
Related: How to choose the right estate agent
How estate agent fees work
Most UK estate agents charge commission as a percentage of your final sale price, though some offer fixed-fee packages instead. The vast majority work on a “no sale no fee” basis, which means you only pay if your property successfully sells. This arrangement protects you from paying for unsuccessful marketing.
It’s important to check whether VAT is included in any quote you receive. VAT at 20% should be included in the fee price quoted but always confirm this upfront to avoid surprises later in the process.
Why estate agent fees differ
Several factors influence typical estate agent fees, which is why you’ll find different quotes from different agents:
Type of agreement
A sole agency agreement, where you work with just one agent, generally attracts lower fees. Multi-agency arrangements, where several agents compete to sell your home, typically cost more – though you only pay the agent who successfully finds your buyer.
Service level
Full-service estate agents handle everything from professional photography and property particulars to accompanied viewings, negotiations, and progressing the sale through to completion. Budget or online agents may charge lower fees but often require you to manage more aspects of the sale yourself, such as conducting viewings and responding to enquiries.
Location
Average house selling fees vary by region. Estate agents in competitive city markets or areas with higher property values may structure their fees differently than those in smaller towns. Local market conditions and competition play a significant role.
Property type
Distinctive or high-value properties may warrant specialist marketing expertise, which can affect the fee structure. Standard properties in popular areas might attract more competitive rates due to easier sales prospects.
Related: Changing estate agents: When to make the switch and how to start
What’s included in estate agent fees?
Understanding what you’re paying for helps you compare agents fairly. Most listing agent commission typically covers:
- Property valuation and pricing advice
- Professional photography and floor plans
- Listings on major property portals like Rightmove and Zoopla
- Marketing materials and For Sale boards
- Conducting viewings (for full-service agents)
- Negotiating offers with potential buyers
- Progressing the sale through to completion
- Liaising with solicitors and other parties
Some services may cost extra, such as premium portal placements or enhanced marketing packages. Always clarify exactly what’s included before signing any agreement to avoid unexpected charges.
Related: Online vs. traditional: which agent should I use?
No sale no fee estate agents
Most traditional high street agents work on a ‘no sale, no fee’ basis, meaning you only pay them once they have sold your home. If they don’t secure a buyer, you don’t pay their commission. This arrangement aligns the agent’s interests with yours – they’re motivated to achieve a successful sale.
However, it’s worth checking the contract carefully. Some agreements may require payment if you withdraw the property after accepting an offer, or if you eventually sell to a buyer the agent originally introduced. Understanding these terms from the outset protects you from unexpected costs.
Fixed fee vs commission-based
While percentage-based commission is the traditional model, some estate agents, particularly online agents, offer fixed-fee packages regardless of your sale price. These fees are often payable upfront, and the agent typically keeps the fee even if your property doesn’t sell.
Fixed fees can work well for higher-value properties where a percentage commission would be substantial. For lower-priced homes, percentage-based fees might prove more cost-effective. Consider which structure offers better value based on your specific property and circumstances.
Choosing the right agent for you
The lowest estate agent fees for selling a house aren’t always the wisest choice. A more expensive agent who secures a higher sale price and sells your property faster can save you money overall.
Consider these factors when choosing:
Track record: How quickly do they typically sell properties? What percentage of the asking price do they achieve?
Local knowledge: Do they understand your area and the buyers it attracts?
Marketing reach: Where and how will they advertise your property?
Communication: Will they keep you informed throughout the process?
Sales progression: Do they actively chase solicitors and keep the sale moving?
Remember that holding costs add up quickly. Mortgage payments, bills, and council tax continue while your property sits on the market, so a skilled agent who achieves a faster sale can offset their higher fee.
Related: Parkers recognised in the Best Estate Agents Guide in 2026
Getting the best value
When comparing estate agent charges for selling, request detailed breakdowns of what each agent offers. Ask about their average time to sale, their success rate in your area, and their specific marketing strategy for your property.
Don’t hesitate to negotiate. Many estate agents, particularly smaller independents, have flexibility on their fees. However, make sure any negotiated reduction doesn’t compromise the service you’ll receive.
Meeting estate agents face-to-face gives you a sense of who you’ll work with best over what can be several months. Choose someone you trust and feel comfortable communicating with, the relationship matters as much as the fee. Contact your local Parkers branch to discuss the best approach for selling your home.
